Not only will this document provide valuable information to outside investors and lenders, it will lay out the game plan from which to operate your firm. Don’t forget to include proprietary or any other sustainable competitive advantage that you may have.

Not all founders or start-ups are the same, of course. Usec good product is not enough to guarantee marketing success. When you decide on the type of business that you’re in, you’ll know the types of product and services you need to provide, the market that you should target, the competitors that you are up against. Although investors and lenders love to back businesses with high growth potential, they are also skeptical when the projections seem too good to be bs.

Use your judgment on how you work through the process. The business plan is a living document that you will modify as you gain knowledge and experience. If you have employees, the planning process can be a good opportunity to seek their feedback on possible ideas and improvements.

What is a Business Plan Used For? | | Free Tutorial

For instance, is your business in high tech computer imaging, or are you a developer of shopping malls? Look for areas of advantage in your business plan that you may not have developed fully. Revisit the strategic portions of businexs plan when deciding how to address competitive elements in your market. Although businesses what might a business plan be used for vary with regard to the products or services they offer, there are specific elements that a potential investor will look for in any business plan.


Accessed 28 October Do the best job you can, and let it what might a business plan be used for represent you as the capable, wbat business owner that you are. The same is true with this Business Builder — it’ll show you what needs to go into a comprehensive business plan and how the plan should be organized for maximum readability, but you will need to do the majority of the work. One effective approach is to put each of the following steps behind a separate tab in a three-ring binder.

Or perhaps you provide your service in such a way that makes you the cost leader.

How to Use Your Business Plan

This means you can focus your resources and energy on what you need to mkght, rather than spreading yourself too thin. Getting Tough Subjects Out in the Open. Understand that a business plan is part of the business preparation process.

You can create a plan in under a month, working part time. How to Write a Great Performance Review. For example, if you are writing code in your dorm room, you can experiment to find out what consumers will latch onto before thinking about implementation or financing.

Describe the purpose of your business plan. Make sure you can back up your projections with reliable data.

Why do I need a business plan |

Keep them in mind when writing your business plan. You may be persuaded by professional advisors that you need their services or maybe the software they peddle to produce an effective business plan.


Marketing can help you reach your target audience, boost your customer base, and ultimately increase your bottom line. The last thing you want to do is work on your start-up for a year, only to realize you were doomed to fail from the start.

Less detail is fine if you aren’t raising money or taking on much risk. To make sure everyone’s on the same page: Briefly describe the business what might a business plan be used for you are in. It requires a realistic look at almost every phase of business and allows you to show that you have worked out all the problems and decided on potential alternatives before actually launching your business. Your wuat address will not be published. Highlight the track record of key personnel who have completed similar developments.

Be honest about positive and negative findings.